REA Group has seen a significant increase in traffic to its Agent Profiles platform following the launch of its Agent Search capability earlier this year.
Andrew Rechtman, executive general manager of realestate.com.au, said having a robust digital presence is now more important than ever for real estate agents.
“Recognising your digital presence as a valuable asset is critical. Having a strong personal brand online can improve your visibility and recognition in market, help you build a strong rapport with your audience and remain top-of-mind,” Mr Rechtman said. “It also gives you the chance to showcase your experience.”
REA Group’s principal partnership with the upcoming 2016 REB Awards includes its sponsorship of a brand new category, Digital Presence of the Year, which will recognise those agents that are maximising their digital footprint across a number of platforms – including their Agent Profile – to win more listings and sell more properties.
REA Group launched Agent Profiles in December 2014 as a platform to help agents build their brand online and generate leads.
Mr Rechtman said that in the past year the group has recorded more than 7 million visits to these profiles.
“Earlier this year we released Agent Search, which has helped property buyers and sellers find the right agent for them,” he said.
“Since launching Agent Search, we’ve already seen a 30 per cent increase in traffic to Agent Profiles, meaning that our customers are getting noticed more often.”
Mr Rechtman said that agents should ensure their profile includes their up-to-date information and showcases their expertise by regularly making improvements to their page in the Agent Marketing Centre.
“An online presence is not something that you build once and forget. You are building it constantly.
“It’s not made of bricks and mortar; it’s organic and needs nurturing. And it better look good on mobile!”
[Related: REA Group announces new partnership]