REA Group says hundreds of agencies are adopting 3D tech

REA Group says hundreds of agencies are adopting 3D tech

26 April 2016 by James Mitchell 1 comments

More than 400 real estate agencies have adopted REA Group’s new 3D tour function to show their listings, the leading portal provider says.

Andrew Rechtman, executive general manager at realestate.com.au, says 3D tours are a great way for agents to showcase their properties.

“We know that consumers are wanting more immersive experiences, so our teams are constantly looking at new innovations that allow property seekers to get a real sense of a space or property before they even inspect it,” Mr Rechtman told Real Estate Business.

“Since launching 3D tour capability on our site, more than 400 agencies have adopted the functionality. In January and February alone, there have been more than 60,000 views of 3D tours per week.”

The 3D tours allow prospective buyers to develop a realistic view of a property and can be accessed from any smart device.

Including a 3D tour on a property listing extends the listing’s impact and reach by engaging with an audience who want to review details of the property after an inspection, or who might have missed the inspection.

In March, REA Group also launched a trial of the first augmented reality property app in Australia.

The app allows users to scan their mobile phone over a property listing in a print publication and gain instant access to 3D tours.

“Partnering with Ray White gave us the opportunity to share the experience with one of our key customers and it was great to see a strong interest from consumers around Australia,” Mr Rechtman said.

“We’re confident this technology will improve the consumer experience and will be an exciting technology to watch.

“It’s great to see, that in comparison to this time last year, consumers are spending more time exploring listings and tools on our site. It’s clear they find value in the investments we are making in the features on our site and app,” he said.

REA Group’s principal partnership with the upcoming 2016 REB Awards includes its sponsorship of a brand new category, Digital Presence of the Year, which will recognise agents who are maximising their digital footprint across a number of platforms – including their agent profile – to win more listings and sell more properties.

[Related: Award-winning agency sees surge in demand with 3D tech]

promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
REVEALED: The 10 best agents in Australia for 2017

For the first time ever, the top 10 agents in the REB Top 100 Agents ranking are revealed in this exclusive podcast. ...

View all podcasts

Are dodgy agents being punished enough?

Yes (8.6%)
No (55%)
Only in some states (2.3%)
Not all dodgy agents are being found out (34.1%)

Total votes: 220
The voting for this poll has ended on: April 15, 2017
Do you have an industry update?