Agent attracts hundreds of curious neighbours to unique property

Agent attracts hundreds of curious neighbours to unique property

by 0 comments

A South Australia-based agent has used an engaging promotional video to sell a four-bedroom house for $720,000 above the suburb average.

Sally Goode, of Smallacombe Real Estate, recently sold the unique sandstone villa in Belair for $1,275,000.

She told REB the property was meticulously renovated with “beautiful heritage stone and restored magnificent grounds”.

Ms Goode and her agency catered to curiosity of the local community by creating a video for the property.

The video included a walk-through of the house accompanied by voiceovers by Ms Goode’s colleague, David Smallacombe.

“There were a lot of people aware of the house and hadn’t ever seen the interior,” Ms Goode explained.

“The video opens with David standing in front of the property in the grounds which are magnificent grounds, just talking generally about the history of the house, because it is quite a well-known property.

“[There was] a lot of curiosity as to what it’s like because it’s been tightly held through its history and hasn’t had very many owners.”

The video proved to be a success, attracting hundreds of views and generating significant interest.

“We had hundreds of people through it,” Ms Goode said.

Seventy people showed up on auction day, with the property selling for a record price.

 [Related: Husband and wife team reap rewards from educating clients]


promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2016

With a combined sales volume of $13 billion in 2016, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
How this agent's commitment to clientele built him a 25k-strong client base

In this episode of Secrets of the Top 100 Agents, host Tim Nearly talks to RT Edgar’s Glen Coutinho who ranked number six in this year’...

View all podcasts

How effective are testimonials as a marketing tool?

Not effective at all
Somewhat effective
Very effective
They are the most effective tool there is
Do you have an industry update?