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Property portal expands offering, launches new marketing initiative

14 March 2017 Tim Neary

With more than 30 per cent of Australian property owners identifying as renovators and/or decorators, one well-known property portal has announced a new content marketing campaign designed to inspire those styling their homes.

Lifestyle on realestate.com.au will upload more than 200 new video content in the next three months and publish some 100 articles each month.

Lifestyle will also be on Facebook and Instagram.

Its executive manager – media and marketing, Elizabeth Minogue, said realestate.com.au has always been the best place to help Australians find a house. It also has an important role to play in helping Australians create a home.

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“Lifestyle on realestate.com.au will help Australians create a home to be proud of,” Ms Minogue said.

“With Lifestyle, we want to be there for all of life’s moments – from buying, renting and selling to decorating your space and making it a place to live and to really love.”

Lifestyle follows the earlier migration of all digital property content from News Corp Australia’s major metro, regional and community publications to the realestate.com.au news portal.

To coincide with the launch of Lifestyle, realestate.com.au has introduced an extension of its marketing campaign, positioning the brand as more than just a destination for property seekers.

“Australians know and trust realestate.com.au to help them find their next house and the extension of our current campaign positions us as being there for all of life’s moments, at every stage of the property journey,” Ms Minogue said.

Property portal expands offering, launches new marketing initiative
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