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Better advertising yields higher fees

15 February 2013 Steven Cross

Communicating the value that landlord paid advertising can have on finding a good tenant can allow property managers to more easily negotiate their fee, according to an award-winning industry professional.

According to property manager Kerrie Walker, from Newton Real Estate in NSW, proving that you’re worth your fee was a key reason she won an award earlier this week.

“I think that the figures we’re doing and the fees we’re getting from our properties are one of the main reasons we won the Australasian Real Estate Results award for Best Property Manager,” she told Residential Property Manager.

“With people across both sales and property management reducing their fees to get business, it’s important to remind landlords of the service you can provide. It’s about the presentation you give to the owner.

“If they fully understand what comes with the package when they sign up with your business, then they will be more cooperative when it comes to paying the fees that you deserve, in particular with advertising.

“We don’t have any issues with landlord paid advertising, and it gets us both a better result in the long run, so it’s not even an issue for my clients.”

Ms Walker believes that having well funded advertising puts property managers in the best position to attract a good tenant.

“To attract a good tenant, you need good marketing," she said. "The best feature of our marketing is our photography; if you look at some advertisements on the net the photography is very poor.

“So we make sure we’re right up there with the best photos and best descriptions, plus we’ve got an application for the iPhone, so we’ve got all our bases covered.”

Ms Walker won her award as part of Michael Sheargold’s Real Estate Results Network (RERN), which she describes as an excellent resource.

“It’s a fabulous network, their training is excellent and they’re very supportive. Michael Sheargold and his staff are always there to support us and we definitely get a lot out of it.”

Better advertising yields higher fees
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