Ensure you never miss an issue of the
real estate business bulletin
Short and sweet business plans are key

Short and sweet business plans are key

by Stacey Moseley 0 comments

Tough but realistic deadlines are the key to keeping an effective business plan, an award winning property manager had said.

Bernie Mitchell, managing director at Focus Property Management, has focused his business plan this year on the growth of his company’s website, a job that entails changing deadlines and a team of outsourced workers.

“I always set very tough deadlines for myself, but I have learnt to be realistic over the years, especially when it comes to the website,” he told Residential Property Manager.

“Writing a business plan is like a basic road map, the actual journey might not always be as straightforward in reality.

“It is important to be practical with you expectations of yourself and for the people around you.”

This practicality is also important when writing up the business plan Mr Mitchell said.

“When I first began writing a business plan it use to be this big comprehensive document but over the years it has changed,” he explained.

“Now it is a one page thing that sits on my desk.

The reality is that if it doesn’t fit on one page you won’t action your goals, he said.

“You can’t achieve everything you want in business in a short space of time of a year or two business plan.

“You need to focus on small things throughout that year to get a better response.”

Mr Mitchell’s 2013 business plan focuses on growing his website especially its “backend” capabilities with the CRM in the back ground and creating and nurturing leads over the longer-term.

 

Short and sweet business plans are key
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?