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PMs behind in outsourcing

31 January 2014 Brendan Wong

The uptake of outsourcing in property management is still relatively low and behind many other industries, like accounting, banking and IT, according to CEO of Tradebusters Laorence Nohra.

“Interestingly enough, Tradebusters in recent months has experienced an excellent response from smaller agencies that are embracing trade coordination outsourcing as a solution to solving staff shortage and efficiency issues,” she told Residential Property Manager.

“And they are reaping the benefits in operating more quality-controlled processes with higher customer satisfaction levels.”

Ms Nohra believes there will continue to be greater interest from agencies in experimenting with outsourcing.

“The great thing is, it is something that can be done in small stages and increased with improved comfort levels,” Ms Nohra said.


“There are more agencies that will look at the benefits of outsourcing, not so much to save costs or reduce headcount levels, but to improve their internal processes and customer satisfaction levels as well as see if it can accelerate their long-term strategies for expansion and growth.”

Network performance manager at LJ Hooker Amy Sanderson said outsourcing will inevitably become more mainstream in the property management industry

“I think as early adapters do it, others will see that it hasn't crippled their business and they've actually seen success with it and it has developed their businesses to another level because it really allows property managers to concentrate on the relationship side of the business,” she said.

“I definitely see it as a potential answer for building economies of scale into business, and I certainly see it as an answer to help remove some of the liabilities from property managers."

However, Ms Sanderson said the handbrake for agencies was the ability and willingness to let go of some of the control.

Ms Nohra says organisational leaders should appreciate that outsourcing can be a powerful tool in improving the quality of the work environment and increasing staff retention rates.

“But it absolutely requires a good level of trust and collaboration with your service providers to be successful,” she said.

PMs behind in outsourcing
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