Advertisements for property management vacancies have two fundamental flaws, according to one of Australia’s leading trainers.
Darren Hunter of the Leading Property Managers of Australia (LPMA) group said job adverts were being skipped by potential candidates because they lack enough information.
“I see many property management vacancy ads and most miss a crucial factor: remuneration," he said.
“In a day when good property managers are hard to come by, simply advertising a position is not good enough. You need to come up with a higher than average income package and then advertise it, otherwise they will be likely to pass your advert by and not apply.”
Mr Hunter also warned against "restrictive" language, where otherwise good candidates might feel they don’t have a shot to begin with.
“These days, when the positions available vastly outnumber the supply of experienced property managers, getting a property manager with all of your requirements can be difficult, if not fanciful," he said.
“For example, insisting that they have five years’ experience, that they know end-of-month procedures extensively, have a thorough knowledge of trust accounting, have extensive knowledge of your Acme PM Trust Account program, could result with no-one applying for the role.”
Instead, Mr Hunter believes highlighting your preference instead of "essentials" will lead to a better chance of getting a range of people applying for your position.
Darren Hunter will be speaking at the 2014 LPMA conference on the Gold Coast later this year – for more information, click here.