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Heart for the Homeless launches digital campaign

03 March 2014 James Mitchell

Heart for the Homeless has teamed up with creative agency, The Lume, in a new initiative to raise awareness around homelessness in Australia.

‘It’s Your Move’ digital initiative uses 60-second stop-motion video to encourage household goods donations to charities using the Heart for the Homeless website.

It is an online initiative that notifies local charities where to collect unwanted household items from sold properties, or from residents looking to offload their furniture and downsize.

According to the Australian Bureau of Statistics, homelessness has increased by 17 per cent since the 2006 census, with an estimated 105,000 people homeless each night.

“There is no silver bullet to homelessness,” Heart for the Homeless founder and former real estate agent Leighton Walters said.

“If we can creatively connect supplies to those in need, I believe we could see their lives significantly impacted,” he said.

“That is why we have teamed up with the creative people at The Lume to promote the ‘It’s Your Move’ initiative.”

Rather than throwing away their disused or unloved clothes and furniture, Heart for the Homeless is encouraging all tenants and homeowners to think about donating their unwanted goods to someone less fortunate in the community through the organisation, Mr Walters said.

“Essentially, we want to give meaning to the mundane task of getting rid of unwanted goods,” he said.

The charity then redistributes the goods to those in need, or sells the goods with the proceeds going to help fund crisis counseling and emergency housing.

According to Mr Walters, the concept behind the new website is to better connect homeowners and tenants with existing charitable services in an age where technology is always increasing.

Heart for the Homeless launches digital campaign
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