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PMs missing opportunities in investor boom

02 March 2014 Steven Cross

A leading coach believes not enough property managers are leveraging their existing contacts to boost their rent roll.

After spending a number of years successfully attracting landlords to his office, BDM Coach Deniz Yusuf claims he would love to be back in the game in today's market.

“It’s a great time to be in property management right now because investor activity is through the roof,” he told Residential Property Manager.

“But there are still BDMs and property managers who aren’t making the most of this current market.

“Communication and referral networks between sales and property management has never been more important. Property managers need to chase up sales agents every day to find out if they have any leads on new investors looking to buy.”

According to Mr Yusuf, current investors and landlords are also looking to leverage off current properties to purchase again – an area that can benefit both departments.

“Property managers just need to sit down and call everyone on their database. You can just say you’re updating details and making sure contact information is all correct," he said.

“When you’re on the phone all you need to do is ask if they intend on purchasing another investment sometime soon.”

Providing the sales department with potential buyers will also help encourage more leads.

“It’s a case of everyone wins,” Mr Yusuf said.

As a speaker at this week’s LPMA Conference, Mr Yusuf will speak about how property management departments can make the most of the investor-friendly market.

For more information, click here.

PMs missing opportunities in investor boom
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