A national franchise group has revealed a new tool that creates a video, complete with voice-over and branding, and promotes it to the front page of online search engines.
The video technology from Century 21 creates a search engine optimised (SEO) video of a lessor’s property, with excellent results.
“Consumers interact with video listings in a completely different manner to traditional pictorial listings because they can often be more engaging and are able to be easily shared via social media,” said chairman and owner of Century 21 Australasia Charles Tarbey.
Mr Tarbey referenced research by aimClear, an online marketing agency, that revealed videos in search results have a 41 per cent higher click-through rate then plain text.
SEO marketing through video allows landlords to cost-effectively establish a strong web presence, which aims to place the video on the first page of a search result for the property, said Mr Tarbey.
“Video listings are part and parcel of the future of real estate advertising, and Century 21 is proud to be leading the way with this innovative new technology,” he said.