Powered by MOMENTUM MEDIA
realestatebusiness logo
Subscribe to our newsletter SIGN UP

New video service helps lease properties

08 April 2014 Staff Reporter

A national franchise group has revealed a new tool that creates a video, complete with voice-over and branding, and promotes it to the front page of online search engines.

The video technology from Century 21 creates a search engine optimised (SEO) video of a lessor’s property, with excellent results.

“Consumers interact with video listings in a completely different manner to traditional pictorial listings because they can often be more engaging and are able to be easily shared via social media,” said chairman and owner of Century 21 Australasia Charles Tarbey.

Mr Tarbey referenced research by aimClear, an online marketing agency, that revealed videos in search results have a 41 per cent higher click-through rate then plain text.

SEO marketing through video allows landlords to cost-effectively establish a strong web presence, which aims to place the video on the first page of a search result for the property, said Mr Tarbey.

“Video listings are part and parcel of the future of real estate advertising, and Century 21 is proud to be leading the way with this innovative new technology,” he said.

New video service helps lease properties
lawyersweekly logo
FROM THE WEB
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast

Where is the biggest threat to agents in 2019?

3rd party lead generation companies
DIY models discounting sales commission
Prop-tech firms cutting out the agent value proposition
A yet unidentified proper disruptor – like Uber or Airbnb
None of the above. There is no threat.
Do you have an industry update?
REAL ESTATE BUSINESS NEWSLETTER
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.