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New industry portal rollout confirmed

16 July 2014 Andrew Jennings

With the REA Group warring it out with REDMS over fee negotiations, Residential Property Manager can reveal the new industry portal is being strongly backed and only weeks from going live.

Last month, the identity of the real estate networks, independents and franchise groups banding together to take the online listings fight to realestate.com.au were revealed.

The name of the portal has still not been disclosed, but its recently installed CEO, Nick Christian, said it now has members signed up in all states, representing more than 50 per cent of the industry, with more in the process of joining.

“The overwhelming response to the initial announcement of an industry portal has been extremely positive across the board,” said Mr Christian.

He said the portal’s marketing strategy, style guides and rollout are now in place, and it will be conducting information meetings around the country next month to officially launch the initiative.

Mr Christian reiterated that some key features include that the shareholding structure is available for the entire industry, including independent offices invited via IRENE (Independent Real Estate Network) and there is a no-cost option for member offices to upload listings.

“A leading edge mobile app is complete and will be integrated with the portal,” said Mr Christian.

Independent agents recently raised concerns about where control of the new industry portal will lie. The head of one of the country's leading independents believes agencies like his need to be on an even playing field with the major franchises for the initiative to work.

New industry portal rollout confirmed
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