Ensure you never miss an issue of the
real estate business bulletin
Property management still 'stepping stone' to sales

Property management still 'stepping stone' to sales

by Elyse Perrau 0 comments

A Real Estate Business Awards winning property manager has said people entering the profession of property management still view it as a temporary job leading into sales.

Recently winning the REB Award for Property Manager of the Year (metropolitan), Metro Property Management director Leah Calnan said, in a recent course she was running, a lady explained she was starting in property management because “it is a stepping stone for sales”.

“I found it quite amusing that 20 years has passed and people still have that perception of property management and they don’t see it as a career,” she told Residential Property Manager.

“Maybe that resembles why there is such a turnover in people within the industry, why there is a lack of training, why the pay is often so poor [and] maybe it is why there is such little respect for property managers out there,” she added.

In relation to principals placing more emphasis on the property management department of their business, Ms Calnan said they are more aware but the percentage is still “really low”.

“I still hear the terminology ‘we will get the girl at the front desk to manage the properties’, so there is a lack of training,” she said.

“You don’t see people go to training and maybe that is for two reasons - people don’t want to pay for their own training, or directors don’t see the value of paying to train their staff.

“Unfortunately, quite often that is where the churn is, because somebody comes out of doing some courses, has all the enthusiasm in the world, goes and works in one of those businesses, gets burnt, doesn’t last 12 months and potentially the industry has lost somebody who could have created a 10-year career in property management,” she added.

Ms Calnan said principals need to look outside the square for their property manager candidates, and they need to “stop just trying to fill the gaps”.

“Property management is about customer service, so look for people who have a background in customer service or hospitality, then train them in property management because it is not that hard,” she said.

“I would hope that maybe my profile encourages people to see that property management is an opportunity for a career and you can do good things with it.”  

Property management still 'stepping stone' to sales
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?