Ensure you never miss an issue of the
real estate business bulletin
REA recruits Hollywood star in latest commercials

REA recruits Hollywood star in latest commercials

by Staff Reporter 5 comments

Upping the ante in the property listings war, online real estate group REA has launched a national TV campaign starring Hollywood great Arnold Schwarzenegger.

The series of ads titled ‘Australia Lives Here’, which reportedly cost millions, began airing nationally on Sunday in an aim to spruik REA’s property listing website realestate.com.au

See the initial ad here https://www.youtube.com/watch?v=XAXxnvLmtdc

The premise of the humorous ads sees Schwarzenegger wanting to return to buy a home in his native Austria but mistaking it for Australia.

It can only be assumed the News-owned REA used its considerable weight in Hollywood (it owns 21st Century Fox) to lure the big-name star.

The ads were created by local creatives BWM Melbourne and were filmed in the US by acclaimed director John Hamburg (most famous for the Meet The Parents films).

REA group manager marketing strategy Natalie Feehan, said of the series of ads: “Australia lives here is the culmination of six months of work refining and re-articulating the brand strategy to support realestate.com.au’s future growth."

“The brand has been known and widely accepted as Australia’s number one property site.

"The fact is, we know our audience engages with our site throughout the property cycle, not just when they are buying and selling, so we wanted to expand perception of the site by creating an engaging campaign that tells a story.

“Through Arnie’s discovery of realestate.com.au, we get to see other parts of the site that are helpful for consumers, like suburb profiles, sold price information, investment data and editorial content,” Ms Feehan said.

The series of ads are slated to run at prime time across both free-to-air and PAY TV and it’s hoped they will expand across online, social media, print and outdoor media.


REA recruits Hollywood star in latest commercials
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?