Better results can be achieved across the board with the use of video, a director of property management has told the Australasian Residential Property Management (ARPM) Conference.
Morton & Morton head of property management Joshua Thomas said while the use of video in property management is not prevalent now, he believes this will change in the next few years.
“It might sound selfish, but I think it is going to change because it really helps us, it makes property managers' jobs easier,” he said.
“We have personally found that it makes our jobs faster and we have been getting better results.”
Mr Thomas highlighted some of the different ways to utilise video, including in routine inspections, maintenance, client education, blogs, advertising and training staff.
“One of the benefits to a property manager is the task speed. I thought it would take forever to do, I thought we would have cameras, lighting and it would take so long,” he said.
Mr Thomas revealed his staff actually just use their smartphones to record the videos.
“I found that it actually sped up the process of doing a little task,” he said. “For something like a routine inspection, the vast majority of our routine inspections are through a video."
Mr Thomas said rather than taking a million photos and writing a description for everything, his property managers now go through and take a quick video of the property, upload it to YouTube and email it out.
“To give you a couple of numbers, our property managers do about 25-30 routine inspections a month,” he said.
“From doing routine inspections with video, they found once they got into it and learnt how to do it, they were doing at least 40 a month. They were getting through so many more.”
However, Mr Thomas said he does not believe videos are going to take over absolutely everything: “I still want property managers talking to people, I still want people meeting with people and communicating face-to-face,” he said, “but something like this could take a bit of that pressure off and give us those extra couple of minutes or extra phone calls a day.”