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Hungry PMs in great demand

19 September 2014 Elyse Perrau

Energetic, entry-level candidates are in high demand to fill much-needed property management roles, according to a recruitment company.

Real Estate Career Developers (RECD) general manager Daniel Gonsalves said there is an extreme shortage of property managers in the industry, as the importance of property management to a real estate businesses continues to grow.

“If you are hiring attitude over skill you will get someone with all the energy and enthusiasm and some transferable skills – quite often that will be much better because they don’t come with all the baggage and the sometimes down-trodden, bitter approach to PM,” he told Residential Property Manager.

“Some PMs are great and can wash it off, but some will actually take all those problems and all those issues their landlords or tenants are facing and put it all on their own shoulders and go home with it.

“There is only so long you can do that before you burn out,” he added.

Mr Gonsalves said if you get someone “new and fresh” they will have the energy, which is most important.

“A lot of our clients are now saying to me, we prefer to get the industry new-starters in because we can then train them up,” he said.

“Training in the industry is much better now.”

Also speaking to Residential Property Manager, BDM Coach’s Deniz Yusuf said the industry needs to be aware there is a distinct difference between the skill sets needed for a property manager versus a business development manager.

“At the moment a property manager is capable of listing a property but they just react to the phone call, whereas a BDM's role is to prospect; to hunt and chase the business,” he said.

“I am blown away with how recruiting offices will be chasing a BDM but they market it as ‘We need someone in the property management department’."

Mr Gonsalves, however, said the skill set needed to be a great BDM is much more widely known and accepted nowadays.

“BDMs are essentially salespeople – they are selling the management service as opposed to selling the selling service,” he said.

“People who are looking for BDMs should be looking for those sales skills – do they know how the sales process works? Can they get out there and prospect and deal with the ups and downs?

“Most property managers hate prospecting,” he added. 

Hungry PMs in great demand
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