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Real Estate Business Awards 2021

The REB Awards is the benchmark of success in the Australian real estate industry. It reflects not only the business astuteness of the country’s leading real estate operators and networks..

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top 10 agents

Alexander Phillips

Top 1

Year of Experience: 21

Support Staff: 3

Residential Property Listings Secured: 241

Total Value of Residential Properties Sold: $ 706,737,500

VIEW COMPLETE REPORT
1/10
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top suburbs

12 month growth
Manyana
70.61%
Tamarama
70.55%
Box Hill
64.95%
Goodwood
64.38%
Bawley Point
63.64%
Lennox Head
62.11%
Casuarina
62.08%
Queenstown
61.31%
Warana
60%
Cooroibah
59.43%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
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Firm appoints outsider to step up innovation

By Nick Bendel
16 December 2014 | 1 minute read

Realmark has made a strategic move to strengthen its technology and relationships by appointing an industry outsider to a newly-created role.

Paul Slaughter has been named as the group’s inaugural chief operating officer after previously holding senior roles at Metcash (IGA), Campbell Arnott’s, Tabcorp and Procter & Gamble.

The chief operating officer position was created as part of a strategic review designed to elevate Realmark to a higher corporate level within Western Australia’s business community.

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Realmark was founded in 1989 by John and Anita Percudani and has 17 offices around WA.

Mr Slaughter told Real Estate Business that the Percudanis recognised that outside knowledge would help Realmark grow to the next level.

“My role is a commercial role. It’s about growth. It’s about bringing extra innovation from outside the industry, as well using best practice from inside the industry,” he said.

Mr Slaughter said one thing real estate can learn from other industries is how to use technology to better understand and communicate with consumers.

“Purchasing habits change, but some retailers know the customer so well that they know whether they’re about to embark on a family or have kids who are about to start school,” he said. “Although you don’t always need to know a vendor that well, it helps to know where they are in their life cycle and when they’re looking to change property.”

Mr Slaughter said the traditional “list-and-sell mentality” involving one-off deals is becoming obsolete.

“The industry is starting to recognise it needs to move more to developing relationships and managing the brand life cycle, and using technology as enablers,” he Real Estate Business.

“The transactional agents and groups will have a harder time of it going forwards, and we very much put ourselves in the innovative and relationship-based space.”

Firm appoints outsider to step up innovation
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Listen to other installment of the Real Estate Business Podcast
top 10 agents

Alexander Phillips

Top 1

Year of Experience: 21

Support Staff: 3

Residential Property Listings Secured: 241

Total Value of Residential Properties Sold: $ 706,737,500

VIEW COMPLETE REPORT
1/10
Do you have an industry update?

top suburbs

12 month growth
Manyana
70.61%
Tamarama
70.55%
Box Hill
64.95%
Goodwood
64.38%
Bawley Point
63.64%
Lennox Head
62.11%
Casuarina
62.08%
Queenstown
61.31%
Warana
60%
Cooroibah
59.43%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.