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PMs need to pinpoint landlord’s desires

23 March 2015 Staff Reporter
property managers need to pinpoint landlords desires

Property managers who can identify a landlord’s underlying driving force stand to benefit in many ways.

RentCover executive general manager Sharon Fox-Slater said asking landlords "why" can be a significant advantage during a listing presentation.

“It enables you to show investors how you and your firm can help them achieve their particular goal, or help them avoid their deepest fears becoming reality,” Ms Fox-Slater said.

“The landlord’s ‘why’ could also help you understanding the reasons behind their behaviour or concern, such as an unwillingness to spend money on repairs or improvements.”

Ms Fox-Slater said it can also provide valuable insight into a landlord’s level of willingness to accept risk.

This is useful when having the important conversation about landlord insurance, she said.

Ms Fox-Slater also added that property investors could also find it useful to reflect on their ‘why’. 

 “Being aware of underlying motivators and attitudes towards risk can also help you think more clearly and, hopefully, make better decisions.”

PMs need to pinpoint landlord’s desires
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