Ensure you never miss an issue of the
real estate business bulletin
Prominent PM business rebrands

Prominent PM business rebrands

by Nick Bendel 0 comments

One of the industry’s biggest names has spent more than $200,000 to rebrand his agency and develop a more mobile-friendly website.

Sydney agency Morton & Morton has changed its named to Morton and launched a new website that places greater focus on listings and videos.

Managing director Ewan Morton, who was named Industry Thought Leader at the 2014 REB Awards, said the website was now more attractive and functional.

“The last one was smartphone-compliant, but the difference this time around is the website was designed for the iPhone, iPad and a computer screen,” Mr Morton told Residential Property Manager.

“So instead of a desktop being adapted to a mobile site, it’s been written as a mobile site from the beginning.”

Mr Morton said the 19-year-old business had also decided to change its name to reflect the fact that the agency was now much more than him and his father.

The new, shorter name is easier to type into a smartphone and is also considered to be more attractive to younger recruits.

Mr Morton said the agency had invested a lot of time and more than $200,000 on the rebranding, including patenting the new brand.

“We realised a couple of years ago that we had to do something about it, but the enormity of the change probably intimidated us in the beginning,” he said. 

“An agency has to refresh. You’ve got to stay current. Design trends change, as do how we’re marketing properties, so you’ve got to stay with the times. That’s important if you want to be a market-leading agent.”

Prominent PM business rebrands
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
An industry where the resilient succeeds

Tim Heavyside believes that a strong support team and good foundations are paramount to success in the real estate industry, and with regu...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?