A property manager that once struggled to attract internet traffic has won a website award after mastering Google.
Sutherlands Property Management Group used its search engine optimisation (SEO) skills to claim the Best Property Management Website award at the Leading Property Managers of Australia (LMPA) conference.
BDM Rik James told Residential Property Manager that Sutherlands decided a year ago that it needed to develop an in-house SEO system because its website was generating little traffic.
The Gold Coast firm focused on improving its keyword density, making its website more attractive to Google and increasing its number of backlinks.
“SEO agencies benefit themselves more than you, so we decided to design our own which took a bit longer but is better in the long run,” Mr James said.
“SEO obviously takes a while to work, it doesn’t happen overnight, but now our site’s generating a lot more traffic.”
Mr James said that one of the keys to pushing a company website up the Google search rankings is to keep adding new content.
Otherwise, Google will think the website is dead and push it down the rankings, he added.
Sutherlands took out the best website title against finalists Domain Property Advocates, E-property Rentals, Home Specialist Property Management and Ristic Real Estate.
The judges praised the Sutherland website’s audio and visual marketing, and its extensive collection of information, images and advice for both landlords and tenants.
LPMA said it featured great video testimonials, extensive use of blogs, good use of social media and a service guarantee that was simple to navigate.