Some property management bosses have enjoyed massive business growth since joining a professional lead-generation organisation.
Elevate Property Group director Daniel Bligh said his personal skills and business activity have surged since he joined Business Network International (BNI) in 2013.
“After a slow build I can now attribute perhaps 30 to 40 per cent of my business to BNI and referrals from original referrals,” he told Residential Property Manager.
“My business confidence has improved, presentation skills have skyrocketed, the passion is there and I was able to find quality referral partners such as tradespeople, printing and graphic designers.”
Since joining in August last year, Dave Skow from Wagga Property Management has converted 10 leads through BNI referrals.
“Our cost of belonging to BNI every 12 months is equivalent to one management conversion, so getting 10 in less than 12 months means a 1000 per cent return on investment – which is probably our best dollar-for-dollar lead source.”
Building his company from the ground up, Mr Skow found BNI useful in helping to establish connections within the industry and source quality leads and contacts.
BNI helps members find and exchange qualified business referrals and claims to have about 200 chapters and 5,000 members across Australia. Members must attend weekly 90-minute meetings.
Both Mr Bligh and Mr Skow said they would recommend BNI to property managers who are willing to make time for extra work outside regular meetings to build their network.
“As part of our group, we try to improve our numbers all the time and try to bring people on board. Obviously, the more people there are, the more scope there is for mutual benefit and mutual referrals,” Mr Skow said.
Mr Bligh added: “I would go as far to say all PMs in a commission role or BDM role are silly for not investing in, or at least investigating, the opportunity.”
[Related: Life is like one big networking event]