A good sense of humour can go a long way in this industry, especially when trying to sell your own services.
Gary Shlitz is a real estate agent from Vancouver, Canada, who satirises inadequacy and embodies awkward incompetence (see below).
This ad for Harris Group Real Estate Advisors takes a light-hearted look at how not to make it as a real estate agent.
It also highlights how important interpersonal skills and confidence are in this sector.
Shlitz's lack of preparation and general demeanour show the viewers that real estate agents need to be prepared and have a good understanding of what they're doing, because clients can sense ineptitude and will run from it.
The clip below is an example of how a little self-mockery and creative marketing can help boost your YouTube profile and online presence.