Ensure you never miss an issue of the
real estate business bulletin
LJ Hooker generates massive increase in appraisals

LJ Hooker generates massive increase in appraisals

by Reporter 0 comments

One of Australia’s biggest agencies has made a point of acting “counter-cyclical to our competitors” with a targeted winter appraisals campaign.

LJ Hooker said that its property managers and sales professionals completed almost 13,000 appraisals in June – a 38 per cent increase on the same time last year.

The June marketing campaign included network incentives and support with new scripts and dialogues, according to LJ Hooker.

The northern NSW region had the best result with rental appraisals, with a 24 per cent completion rate.

Marketing manager Heather Hilton said the campaign was designed around vendor habits.

“June is traditionally a lull period in the annual real estate cycle as buyers and sellers slow in the cooler months, however in the Sydney, Melbourne and Brisbane market, the market is hot and buyers active, but vendors are not,” she said.

“We created the campaign to keep in touch with vendors when our competitors took an end-of-financial-year break and to encourage vendors thinking of selling in spring to list earlier.

“We are often counter-cyclical to our competitors and the campaign counteracted the norm which our people embraced.”

Ms Hilton said the marketing campaign has given LJ Hooker a strong pipeline of listing opportunities ahead of spring.

“The internal campaign has motivated our sales and property management staff in what is typically a quiet month in the real estate cycle as end of financial year approaches,” she said.

“The increase in appraisals will set our people up for success in the coming months.”

[Related: Project plan for the cooler months]

 

LJ Hooker generates massive increase in appraisals
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?