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Agency takes novel approach to solve old real estate problem

15 July 2015 Nick Bendel

A prominent business has invested in free crèche services for its 133 staff in a move expected to boost productivity and staff retention.

The crèche has been added to the Toop&Toop’s wellness centre, a free 24-hour staff gym opened in 2014 that has been credited with raising customer service.

The company has hired a manager for the creche and staff can also watch their children while working from hot-desk facilities.

Head of property management Suzannah Toop said the creche will help staff maintain a sustainable real estate career.


“Providing care for mums returning to work, and also our dads if their partners need support, we believe will help recruiting and retaining our team, allow them to perform at their best and allow them to see their children more, something that is a common problem and which provides a big burden of guilt for some real estate agents,” Ms Toop said.

The agency’s head of sales and marketing, Genevieve Toop, said she and her sister understood the challenge women face when trying to combine a career with raising a family.

“We have also seen first-hand, growing up in the real estate world, how hard this has been traditionally to juggle,” she said.

“For women in real estate in particular, it has been seen that one has to give way to the other – career or start a family – but with the way business is going, with all of the innovation, technology, communication and ease of accessibility, at Toop&Toop we can't see why women can't have both.”

The creche and wellness centre are based in the agency’s Norwood head office, which is central to its other six sites.

Toop&Toop also developed the MyMaintenance system, which provides tenants, agents and landlords with real-time job updates from suppliers in the field.

[Related: Staff matter more than listings, PMs told]


Agency takes novel approach to solve old real estate problem
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