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Online rental portal reports strong traffic growth

03 November 2015 Reporter

A challenger rental portal has registered more than 300 property managers in the past three months and increased visit numbers to record levels.

A challenger rental portal has registered more than 300 property managers in the past three months and increased visit numbers to record levels.

Rent.com.au has seen a 66 per cent quarter-by-quarter increase in traffic for the three months ending 30 September.

According to the company’s quarterly activities report, unique visitor traffic increased from 252,000 in June to a new record of 418,000 in September, and has expectations of exceeding that number in October.

Managing director Mark Woschnak said the growth in traffic has generated increasing awareness of rent.com.au as an online destination.

“Our share of unique audience has grown, with AC Nielsen reporting that 54 per cent of our audience did not also visit realestate.com.au and 68 per cent did not visit domain.com.au. This represents a 10 per cent shift in share of audience towards [rent.com.au] over last the quarter alone.”

According to the report, there has been strong adoption among property managers, with 100 new PMs registering per month.

Over the quarter, the number of property managers registered increased by 310, bringing the total number of PMs on the platform to 6,503.

“With the strong growth in our traffic, we've commenced deployment of a field sales team to complement the newly appointed telesales team in promoting [rent.com.au's] premium plans to agents in order to upsell them from the unbranded basic listings package,” said Mr Woschnak.

The portal said it also plans to target self-managing landlords, claiming they own “almost half of all residential rental properties in Australia” and that “these are still primarily advertised offline”.

Rent.com.au has waived its usual $99 standard listing fee to entice those landlords to list with on the site.

[Related: Portal targets more PM listings and tenant eyeballs]

 

Online rental portal reports strong traffic growth
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