A challenger online rental portal has maintained its target for unique visitors, with continued plans for growth in the New Year.
Rent.com.au has recorded 526,280 unique visitors to its website during November 2015; the second consecutive month the portal has exceeded its 500,000 unique visitor target.
The company said it will continue to focus on maintaining its audience target by enhancing its user experience and product suite.
Managing director Mark Woschnak said the company has upheld key user engagement despite entering a season typically characterised by national audience downturn.
“We are pleased to have maintained our audience share relative to the rest of the market, which we know from the independent AC Nielsen report typically declines by three to five per cent in November and as much as a further 25 per cent in December each year,” he said.
“This proven seasonal effect on traffic is normal and expected as people naturally shift focus to the festive season and defer finding their next rental place until the New Year.”
Mr Woschnak said the New Year will bring added growth as the company continues improving its key site measures.
“Compared with October 2015, we have increased the total time that visitors spend on our site, the total advertising impressions (up 19 per cent to 18 million) and total enquiries to our property agent and landlord customers,” he said.
“This is a testament to the hard work the team has put in over the past few months to increase content, awareness of and engagement with the site to enhance the value we deliver to our customers.”
[Related: Challenger listing site sees record growth]