realestatebusiness logo
Subscribe to our newsletter SIGN UP
rpm logo latest

Predictive software could deliver PMs more business

19 January 2016 Reporter

A new technology claims to make a property manager’s job easier by predicting what database contacts are about to do.

ActivePipe said it uses predictive algorithms to anticipate whether a contact is ready to lease, buy or sell a property. Tailored marketing is then automatically sent on the property manager’s behalf.

Chief executive Ashley Farrugia said the predictive data technology was developed after several property managers failed to return his calls while he was on the market for an investment property.

“CRM systems are brilliant and essential tools for managing large numbers of contacts, but they are effectively data museums – they reflect what has happened; not what will happen,” he said.


“We deliver data discovery and predictive intelligence to the agent’s data.”

According to Mr Farrugia, the software is about making the real estate industry aware of a problem it didn’t know it had by using data discovery to create greater efficiencies and opportunities.

“The system firstly communicates and helps to maintain a relationship with the customer, but also it means an agent doesn’t need to make 100 calls a day to find one person that may be looking into the market,” he said.

[Related: How to find the right CRM]


Predictive software could deliver PMs more business
lawyersweekly logo
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
Do you have an industry update?
Ensure you never miss an issue of the Real Estate Business Bulletin. Enter your email to receive the latest real estate advice and tools to help you sell.