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Communication a top PM priority in 2016

Communication a top PM priority in 2016

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Improving communication is the number one focus for property managers this year, a survey has found.

The December property management survey by rent.com.au revealed good communication, securing new managements and sourcing quality applicants to fill vacancies are key challenges for the industry.

A majority of respondents (64 per cent) said they valued good communication as a key focus in 2016, desiring to work more effectively and to support both tenants and owners.

Survey respondents also indicated some of their biggest challenges which included: implementing new technologies in a busy marketplace, finding quality applicants for vacant properties, sourcing and securing new managements, and attracting potential tenants to viewings.

Rent.com.au chief executive Mark Woschnak said improving communications to build on existing relationships and develop new ones would be paramount in 2016.

“Our results show that property managers are aiming to strengthen communication with tenants and owners to establish the best possible level of customer service,” Mr Woschnak said.

Property managers also reported they would like more training in writing property listings, vendor-paid advertising and responding to appraisals.

Mr Woschnak said it was clear the industry wanted to know how to create better-targeted, more successful online listings to fill vacancies quicker and with good tenants.

“The traditional forms of engagement with clients are rapidly changing and it’s becoming evident that property managers have a desire to improve their online marketing and multimedia application in order to boost their inquiry rates,” he said.

[Related: Want to maximise your new business success this year?]


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