Ensure you never miss an issue of the
real estate business bulletin
Award-winning PM opens own agency

Award-winning PM opens own agency

by Jay Garcia 23 comments

Last year’s recipient of BDM of the Year at the Real Estate Business Awards has started her own business focusing on premium client service.

Elizabeth Hood started Elite Real Estate in Rockhampton, Queensland in January because she felt there was an opportunity to fill a gap in the market by providing personalised care for landlords and tenants.

“I’m very passionate about providing a quality product, which is where my point of difference is,” she told RPM.

“The reason I didn’t buy a rent roll is because I wanted to grow the business right – I want to start from the ground and build the relationships.”

According to Ms Hood, the key to success is creating longevity in business by building rapport and trust with clients as well as local business professionals.

“I’m having coffee with local experts pretty much every day of the week and continuing those relationships with builders, insurance assessors, brokers and banks,” she said.

As a result of these working relationships, Ms Hood said she’s able to arrange events such as seminars and home shows with banks.

“I want to create a working relationship with some of these business professionals so we can create a team approach and I provide value-added service to my clients, because there are things that they need that I can’t provide myself.”

In starting her own business, Ms Hood said marketing is paramount, but doesn’t necessarily have to be a costly investment.

“Social media has just worked magic – over Christmas I did a pre-launch on Facebook and that already got people talking, plus LinkedIn has been good and I had my car completely decaled with branding,” she said.

“The local paper did an editorial about me. I rang them because I wanted to be pro-active and knew I couldn’t just sit at home and wait for them to call me and I actually got some inquiries off that story.”

According to Ms Hood, she signed four managements in her first week and is on track to have ten managements within her first month of operation.

[Related: Starting a PM business from scratch is not for the faint hearted!]

 

Award-winning PM opens own agency
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?