A real estate group is supporting its property managers’ lead generation activities by offering one lucky customer the chance to win $1 million.
From 1 September to 30 November, every property owner who has a sales or rental market update with LJ Hooker will go into a draw. One customer will win the opportunity to spin the ‘Million Dollar LJ Hooker Prize Wheel’, potentially giving them $1 million to spend on an LJ Hooker property, $35,000 in cash, a $35,000 travel voucher or a brand new Audi A1 valued at $36,000.
The market update allows LJ Hooker sales agents and property managers to identify trending options for the owner and boost the potential for a better sale price or rental return, LJ Hooker said.
LJ Hooker head of marketing Heather Hilton said the agency’s biggest prize offering – which will be promoted in the media, including television and online – coincides with unprecedented market conditions expected in spring.
“Buyers will be entering the peak selling season with interest rates at never before seen low levels. The market’s fundamentals are very strong, but as market-wide listings have shown, sellers are requiring further encouragement to engage and this is how our campaign has evolved,” Ms Hilton said.
“We’re very excited about how the incentive will resonate with the marketplace. The Million Dollar LJ Hooker Prize Wheel is our biggest ever campaign offering and one which could really change the lives of our customers.”