There’s no such thing as a free lunch, as the adage goes, but one PM believes offering free services to potential clients is a great way to build your business.
Lisa Indge, managing director and founder of property management firm Let’s Rent, says she is always happy to give a rental valuation, even if it’s not to an existing client.
“We always offer [the] service free to any potential client if they want us to go and look at a property [and] give them a rental valuation. We’re very happy to do that in the interest of picking up that business,” Ms Indge told The Smart Property Investment Show podcast.
As an investor herself, Ms Indge knows the importance of having accurate information when purchasing a property. She said real estate agents may not have up-to-date information of rental income in the area.
As a result, new investors or investors looking to buy in an unfamiliar area, will turn to property managers for correct rental valuations.
Ms Indge said providing free services will encourage a relationship with the investor and give them a chance to ‘try before they buy’. And if they are impressed, they’re more likely to return to you after they buy the property.
She said she often receives calls from investors, who already use her services, asking her to valuate new properties they are interested in, but she rarely gets calls from new investors, something she wishes would happen more often.
“I love going out looking at property, I never get sick of it,” she said.
Maintaining contact after the initial free valuation is the next step, as is touching base with the investor after the sale to see if they secured the property If they did not, it is important to keep touch with them for the next time they’re looking to purchase.
[Related: Free property investment service launched ]