Ensure you never miss an issue of the
real estate business bulletin
Marketing tips to grow your PM business

Marketing tips to grow your PM business

Property management marketing tips
by Hannah Blackiston 0 comments

If you want to turn your prospective clients into long-term landlords, there are some simple things you can do. 

BDM Academy director Tara Bradbury says CRM systems are “absolute gold”.

“Really take the opportunity to explore your CRM system ...  That is where you are going to get the most traction to build your prospecting pipelines,” she said.

Ms Bradbury said PMs should ensure they are allowing time to “make a connection” with their prospective clients and work on their long-term relationships.

From this contact, PMs then need to focus on email marketing to further these relationships and gain more insight around their current and future clients.

Ms Bradbury said while many PMs are utilising email marketing, not everyone is getting the best results for their effort.

“It’s really important that you do have an email marketing system that gives you really good strong quality reports.”

Ms Bradbury said reports should be used to see “where [clients are] going to, which parts of the marketing that they’re clicking on, what’s grabbing their interest and then from there, where they’re going to on your website.”

However, quality reporting on its own isn’t enough. PMs also need to know how to read the reports and take time to compile the information so they can use it to their advantage.

Understanding your client’s digital habits and knowing what interests them about your marketing and website is the key to “good strong communication with your prospects”, Ms Bradbury said.

[Related: Top 3 qualities every property manager should have]

Marketing tips to grow your PM business
lawyersweekly logo
promoted content
Recommended by Spike Native Network
Listen to other installment of the Real Estate Business Podcast
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The difference between an average agent and one who dominates

McGrath Crows Nest’s Peter Chauncy is number 10 in this year’s REB Top 100 Agents ranking. Peter, however, is more likely not surprised ...

View all podcasts

Would you consider working for Purplebricks or a similar 'DIY' model?

Yes (7.2%)
No (80.9%)
Perhaps - make me an offer (12%)

Total votes: 209
The voting for this poll has ended on: July 13, 2018
Do you have an industry update?