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Marketing tips to grow your PM business

13 September 2015 Hannah Blackiston
Property management marketing tips

If you want to turn your prospective clients into long-term landlords, there are some simple things you can do. 

BDM Academy director Tara Bradbury says CRM systems are “absolute gold”.

“Really take the opportunity to explore your CRM system ...  That is where you are going to get the most traction to build your prospecting pipelines,” she said.

Ms Bradbury said PMs should ensure they are allowing time to “make a connection” with their prospective clients and work on their long-term relationships.

From this contact, PMs then need to focus on email marketing to further these relationships and gain more insight around their current and future clients.

Ms Bradbury said while many PMs are utilising email marketing, not everyone is getting the best results for their effort.

“It’s really important that you do have an email marketing system that gives you really good strong quality reports.”

Ms Bradbury said reports should be used to see “where [clients are] going to, which parts of the marketing that they’re clicking on, what’s grabbing their interest and then from there, where they’re going to on your website.”

However, quality reporting on its own isn’t enough. PMs also need to know how to read the reports and take time to compile the information so they can use it to their advantage.

Understanding your client’s digital habits and knowing what interests them about your marketing and website is the key to “good strong communication with your prospects”, Ms Bradbury said.

[Related: Top 3 qualities every property manager should have]

Marketing tips to grow your PM business
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