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Latest data puts Harcourts third in market share

Latest data puts Harcourts third in market share

Harcourts, increase, market share
by Tim Neary 0 comments

Harcourts Group (Australia) has increased its market share such that it is now the third largest in both the number of sales made and dollar value achieved for the quarter to March 2017, according to new data.

CoreLogic has found that the network increased its sales by 0.4 per cent and value by 0.3 per cent, respectively. In addition, it noted that Harcourts is the only national group in the top five to have increased market value in the reported quarter. 

CEO Marcus Williams said that the group has increased market share in all of its seven states, including 32 per cent total share in Tasmania.

“We are seeing a closing of the gap between Harcourts and the other two national brands ahead of us,” Mr Williams said. 

“Our business is gaining strength each quarter.”

But Mr Williams said that the network is not satisfied with being third.

“Our goal is to be number one,” he said. 

“With our belief that ‘culture eats strategy for breakfast’, we will continue to surround our family of offices with great people and achieve this goal.”

Harcourts International managing director Mike Green said that the network's growth strategy is housed on a platform of prioritizing training and award-winning technology.

“As a global organisation, we are always exploring how we can better support our offices, which we see as one family and one team,” Mr Green said. 

“The family values that we all share are what provide Harcourts with its unique culture.”

Since April 2017, Harcourts has opened in 20 new locations. In July alone, it opened 10.

Harcourts announced recently that it will hold its 2017 Walk A Mile in Their Shoes fundraising event on 1 September 2017, Friday.

At eight locations across Australia, Harcourts staff, family, friends and supporters will walk a mile in women’s heels to show solidarity and bring attention to the national tragedy that is violence against women.

Raising funds through the group’s charitable arm, The Harcourts Foundation, the group will use all money raised to support White Ribbon Australia’s “Breaking the Silence” prevention initiatives in primary and secondary schools.

Latest data puts Harcourts third in market share
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