One of Australia’s most established networks has launched a national competition to drive customer engagement and brand awareness for its network.
Elders Real Estate will run a spring selling season giveaway which it said will generate local leads for its agents.
The competition will run until the end of October and provide potential clients with the opportunity to win a $15,000 holiday experience through registering and receiving a sales or rental appraisal.
National marketing manager Belinda Connor said that the competition launched earlier this month with a digital campaign across REA and Plista platforms.
“With spring just around the corner, it’s the perfect time for Elders Real Estate to generate interest and awareness for appraisals,” Ms Connor said.
“The new suite of marketing assets we have created for the campaign will increase tools available to our agents and enhance local agent marketing through a more tailored approach and through local integrated campaigns.”
Ms Connor added that the group’s digital presence is constantly growing.
“New clients are becoming aware of our capabilities, technology, people and overall offering.
"As we continuously expand the Elders Real Estate network through both company-owned and franchise offices, we are recruiting highly skilled people to service the needs of our ever-growing client base.”
The campaign registration site enables clients to find their local office by geographic region.
The competition closes on 28 October.