One Victorian boutique group has enjoyed a record sales year, posting a 7.5 per cent growth in properties sold despite a backdrop of a dip in sales across the Victorian market.
The Barry Plant Group reported an increase in sales in July and August of nearly 11 per cent, which is a 20 bps lift in the same period last year.
The total number of properties sold across Victoria dropped by a significant 5.3 per cent.
CEO Mike McCarthy said that the results are due to a sustained marketing and branding effort.
“It is a very pleasing result for a mature network in the Melbourne and Victorian market,” the CEO said.
“We are mindful of remaining on the front foot with changing market conditions”
He also said that the group has been able to adapt well to changing market conditions.
“We have a robust training and professional development program in place, and its emphasis is always on how to best operate in current market conditions.
“Our increased focus on digital marketing and social media has helped us outperform the market, and will support strong growth for Barry Plant franchisees into the future.”
Mr McCarthy said that the group’s rebranding has been successful.
“The brand refresh earlier in the year has provided the group with a sophisticated look that will help establish the brand in new Victorian and interstate markets,” Mr McCarthy said.
“With a number of new offices opening shortly, we are looking forward to a very strong result over the coming year.”