Leading group redesigns entire digital platform

Leading group redesigns entire digital platform

Digital platform
by Tim Neary 2 comments

One of the country’s leading groups has redesigned its entire network’s online platform using new mobile-first technology.

Every Ray White website in its 1,000-strong office network is now optimised for mobile devices to meet, the company says, the constant out-of-office-hours demand for information.

Chief technology officer Matt Gay said that the group invests over $30 million annually in tech and marketing platforms.

He said that the new platform was designed, tested and rolled out in consultation with the group’s leading franchisees.

“This is the kind of project that can only be successfully executed by an internal team, where we can take the time required to experiment and optimise,” the CTO said.

Mr Gay said that the results have been immediate.

“We’ve seen a consistent 20 per cent improvement across our key engagement metrics.

“This initial result, plus the powerful new tech platform we now have in place, is a great starting point for the various content, data and customer service features on our road map.”

Ray White national technology manager Jason Alford said that 73 per cent of the site traffic is now from mobile devices.

“Our websites are now completely optimised for mobile, and in fact, our sites look better on a mobile device than a desktop now,” Mr Alford said.

“We are intent on compressing the transaction and eliminating friction points for our clients.”

Mr Alford added that the group took the “ambitious” decision five years ago to invest in an integrated tech platform, called One System.

“One System is the lifeblood of our office network,” Mr Alford said. 

“Right now any member of our group can have an instant and seamless connection with anyone across various countries and time zones.”

One System uses a variety of partners and in-house developed marketing, data and productivity tools. It is cloud-based and mobile-enabled.

Leading group redesigns entire digital platform
lawyersweekly logo
promoted content
Recommended by Spike Native Network
reb top 100 agents 2017

With a combined sales volume of over $14 billion in 2017, the Top 100 Agents ranking represents the very best sales agents in Australia. Find out what sets them apart and learn their secrets to success.

featured podcast

featured podcast
Matt Lahood on leadership, accessibility and the future of the industry

The Agency CEO Matt Lahood shares his expertise in the industry and talks about the importance of being accessible. Matt chats with Tim abo...

View all podcasts

Is the industry more under threat from third-party lead generators or from DIY discounted platforms like Purplebricks?

Third-party lead generators
DIY platforms
Neither. Rather from itself in refusing to see that change is coming and adapt to it
Neither. Everything is sweet. Let’s talk about rainbows and kittens
Do you have an industry update?