One of the country’s leading groups has redesigned its entire network’s online platform using new mobile-first technology.
Every Ray White website in its 1,000-strong office network is now optimised for mobile devices to meet, the company says, the constant out-of-office-hours demand for information.
Chief technology officer Matt Gay said that the group invests over $30 million annually in tech and marketing platforms.
He said that the new platform was designed, tested and rolled out in consultation with the group’s leading franchisees.
“This is the kind of project that can only be successfully executed by an internal team, where we can take the time required to experiment and optimise,” the CTO said.
Mr Gay said that the results have been immediate.
“We’ve seen a consistent 20 per cent improvement across our key engagement metrics.
“This initial result, plus the powerful new tech platform we now have in place, is a great starting point for the various content, data and customer service features on our road map.”
Ray White national technology manager Jason Alford said that 73 per cent of the site traffic is now from mobile devices.
“Our websites are now completely optimised for mobile, and in fact, our sites look better on a mobile device than a desktop now,” Mr Alford said.
“We are intent on compressing the transaction and eliminating friction points for our clients.”
Mr Alford added that the group took the “ambitious” decision five years ago to invest in an integrated tech platform, called One System.
“One System is the lifeblood of our office network,” Mr Alford said.
“Right now any member of our group can have an instant and seamless connection with anyone across various countries and time zones.”
One System uses a variety of partners and in-house developed marketing, data and productivity tools. It is cloud-based and mobile-enabled.