Century 21 has announced that its Pink October fundraising initiative has been a “resounding success”, with the network raising thousands of dollars for the Cancer Council’s Pink Ribbon campaign.
For the fourth year running, the Australasian-led initiative saw Century 21 agents exchange their signature gold real estate jackets for pink jackets and accessories.
The network held a variety of events over the month to raise funds for the Cancer Council and their funding of prevention programs, support services, and world-class research for breast and gynaecological cancers.
Chairman Charles Tarbey said the support has been overwhelming – both from the network and the community.
“The month saw many great opportunities to come together and raise much-needed funds for the Pink Ribbon campaign,” he said.
“Cancer is a disease that hits close to home for many, including real estate agents. Century 21 is proud to play a small part in supporting the valuable work of the Cancer Council, and the enthusiasm displayed by the network and local communities was fantastic.”
Over the past four years, Century 21 has raised over a quarter of a million dollars for the Pink Ribbon campaign.
A number of internal state-based events were held in October, including pink-themed charity golf days, charity auctions and awards nights.
Across the network, Century 21’s website, signboards and marketing collateral had a pink makeover to raise awareness for the cause.
Century 21 offices sold a range of pink merchandise and collected donations at open homes and auctions held over the month. They also held fundraising events in their local areas, including community barbecues, raffles, morning teas, breakfasts and movie screening events.
In addition, four of Century 21’s eastern suburbs offices joined together to hold a super auction night in Sydney that also aimed to raise funds for the cause.
Century 21 Leslie and Banks in Devonport, Tasmania, hosted a Pink October Walk for the second year running, as well as a cocktail charity event and a Facebook auction.
Also, Century 21 Aaron Moon Realty in Townsville, Queensland, held its fourth annual pink-themed charity bowls tournament. The office even auctioned a North Queensland Cowboys jersey signed by the 2015 premiership winning team.