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Realestate.com.au platform change to have immediate effect on agents, market

Realestate.com.au platform change to have immediate effect on agents, market

platform change to have immediate effect on agents
by Tim Neary 43 comments

Realestate.com.au has made an intuitive enhancement to its platform that will directly affect real estate agents, sellers and buyers.

The property platform has launched a new agent comparison tool, making it easier for people to connect with the most appropriate agent with their network of buyers when it comes time to sell their home.

Changes have also been made to realestate.com.au’s agent search experience, with people now able to search and find an agent directly from the main navigation on the homepage.

Executive general manager – residential Andrew Rechtman said that the changes will have a material effect on how the market will engage with agents in the future.

He said that they will drive more people than ever to Agent Profiles and allow Australians to select and compare agents in their preferred suburb.

Mr Rechtman also said that the experience has been designed to empower people to compare and choose the right agent for them by displaying all agents in their suburb and profiling them based on transparent and relevant data points.

“We understand how important branding and leads opportunities are to an agent’s success, so we’ve evolved the way people search for an agent on realestate.com.au,” the EGM said.

“The Find Agents button is now in the most prominent position on the realestate.com.au homepage, above the search box, making it easier than ever for people to discover and find more information about agents.

“With the launch of our new agent comparison tool, Australians can now also select and compare agents in their preferred suburb, based on relevant performance-based data.”

Mr Rechtman said that the changes will benefit the entire market.

“The ability to compare agents, and the changes to the agent search experience on realestate.com.au, will make it easier for people to find the agent that is right for them, while increasing agents’ market presence and helping them win new listings.”

Realestate.com.au platform change to have immediate effect on agents, market
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What keeps you awake at night?

The threat from the so-called digital disruptors like the property portals, DIY models and lead generating platforms
Competition from other agents in my local catchment area
Changes in the traditional real estate model and an uncertain future for the industry
The current cooling markets and other economic influencers
Nothing. I back myself to meet the challenges ahead
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