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New LocalAgentFinder survey finds agents still royalty in the selling process

12 January 2018 Sasha Karen
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The results of a new LocalAgentFinder survey confirm that agents are still considered to be integral in real estate transaction, and that most of the research done by sellers prior to listing is dedicated to finding the right agent for the job.


Results from the LocalAgentFinder Seller Sentiment Survey conducted by Nature agency, which asked 1,058 property owners who have sold or are looking to sell a property in 12 months’ time about what they felt about the process, showed that as many as 70 per cent of respondents said that agents assist in making informed decisions.

It also found that as many as 66 per cent said that agents help to reduce stress, and 63 per cent said that they were beneficial to sellers.

The survey also found that 57 per cent of respondents believed that selling a property felt like one of the most stressful experiences to deal with.

Compounding this, 51 per cent of this group also said that most of the stress was related to finding a real estate agent that was right for them.

“The survey results clearly suggest that selling a home is incredibly stressful for most people and selecting the right real estate agent may be the key to alleviating this stress for the majority of people,” LocalAgentFinder CEO Matt McCann said.

“This may be because of the human and sales management elements that agents bring to the selling process, and also their unique skill in being able to negotiate between buyer and seller in an emotionally charged and taxing process.”

The majority of respondents, at 30 per cent, relied on agents they have used before, 27 per cent asked their family and friends for agent referrals, 23 per cent searched online and 12 per cent used comparison platforms.

New LocalAgentFinder survey finds agents still royalty in the selling process
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