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R&W recruits new head of growth to drive franchise’s value proposition

By Tim Neary
21 February 2018 | 10 minute read
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Richardson & Wrench has appointed a seasoned national growth manager to drive the group’s expansion strategies in metropolitan and regional NSW and Queensland.

Chris Scerri joins the network with an 11-year background in real estate across residential sales, commercial sales, leasing, auctions and franchise recruitment.

Mr Scerri began his real estate career on NSW’s Central Coast in 2003 before moving to Sydney in 2009.

He said that he would initially concentrate on opportunities to expand in Sydney’s Inner West, Hills District and North Shore as well as in the Hunter and the Illawarra.

R&W managing director Andrew Cocks said that Mr Scerri’s appointment came at a time of increased challenges.

“Chris has the experience and skills to play an important role in communicating the brand values and benefits and opportunities of the Richardson & Wrench network,” Mr Cocks said.

“The timing is perfect to focus on growth, with the R&W group stronger than ever and our ability to offer a range of flexible business models presenting franchise options ideally suited to the changing nature of real estate.

“The past four to five years have seen significant price growth in many of our core markets but with much lower listing volumes than historic levels. This, along with continuously increasing overheads, has seen real pressure on profits for many operators, leading them to review the commercial structure, service and value of their franchise arrangements.”

Mr Cocks said that with the market slowing, any owners will be reviewing their business plans to look for better value for money.

R&W’s franchise model, the MD said, allows for greater certainty.

“More than that, the network has a culture and loyalty that is rare in real estate,” Mr Cocks said.

“It is very family-oriented and there is a real feeling of unity across the group.”

R&W recruits new head of growth to drive franchise’s value proposition
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