A data-driven social media advertising platform has quietly built an impressive client list of some of real estate’s biggest names since a soft launch in Australia in July last year.
Adfenix, a Swedish company, has helped clients like Belle Property, LJ Hooker, Barry Plant and more to shorten sales cycles and reach the right target groups outside of traditional portals.
Adfenix APAC Manager, Tatiana Mijalica, said that a huge bonus about Adfenix is how simple it is to use.
“Once a listing is added to your CRM, Adfenix automatically generates a social media property campaign for every property which you simple approve or decline via email link.
“No having to remember passwords for yet another tech tool,” said Ms Mijalica.
The social media adverts are all handled by Adfenix which uses artificial intelligence and marketing analytics to reach the right people at the right time, said Ms Mijalica.
“In its simplest terms, we use the great amount of data available to every property professional, in the form of your existing website traffic, to help you proactively connect a property with active and passive buyers on social media,” she said.
Ms Mijalica said that the advantage of this was capturing buyers who would not normally come across the listings.
“The outcome is that you gain access to an additional buyer group who you would not normally be introduced to just through portal ads and your website property listing,” she said.
One group who has seen success with Adfenix is Barry Plant, who managed to double their traffic and reduce reliance on traditional portal advertising, said CEO Mike McCarthy.
“Instead of waiting for a buyer to find the property ad, we can now go out and target people we know are interested in the type of property the vendor is selling and show them the property ad in their newsfeed. It really is quite revolutionary,” he said.
With increasing changes to social media, with introductions of algorithm changes, data compliance and the like, more agencies are recognising the value of Adfenix, said Ms Mijalica.
“Accurate social media ad targeting on Facebook and Instagram has never been more important. Boosting property posts based just on location and a few other parameters is a thing of the past and has the potential to create bad will for your brand,” she said.
Adfenix is focused solely on the real estate industry and providing them with the best advertising products said Ms Mijalica.
“Our platform is 100% dedicated to providing the real estate industry with the best automated social media property listing and agent profiling/lead generation advertising products,” said Ms Mijalica.