After a significant run of new and repeat business, Real Estate Bookings has rebranded itself in order to clarify the company’s goals and market positioning.
The business is rebranding to Plezzel and will continue to offer marketing automation software and digital marketing services that are currently used by thousands of agents.
The rebrand is more than just a logo and website, and demonstrates the company’s focus on providing a complete digital platform for the real estate industry, CEO Greg McCutcheon said.
Mr McCutcheon said that customers were confused by the name and branding so a change was needed to keep the business fresh and provide clarity.
“We found customers were confused with our brand and it was time for a change,” the CEO said.
“Supplies and customers were confused with our product and services. The new brand provides freedom for our team to explore, disrupt and push boundaries while being 100 per cent devoted to great customer experiences and generating leads for our customers.”
Plezzel was initially founded back in 2011 and the Real Estate Bookings brand represented what the company did back then — an inspection booking system.
Since that time, the business has evolved into a comprehensive mix of digital marketing products and services and necessitated a rebrand to reflect that, Mr McCutcheon explained.
“We are unique in what we do, and it was time our brand reflected this,” Mr McCutcheon said.
The CEO said that Plezzel would continue to offer digital marketing solutions to let customers thrive while investing in new technologies and services.
“Our platform has evolved to cater for the entire real estate customer journey and we are very excited to announce the launch of Plezzel,” the CEO said.