The latest product from software innovator Rex for the real estate industry is set to change the way agents advertise on social media and across the web.
Spoke, the newest product from Rex, is designed to help agents streamline ad creation for listings, agencies and personal brands by optimising campaign workflows.
Spoke was designed to help agents deliver effective campaigns to their clients, said Rex CEO and co-founder Anton Babkov.
“Agents are expected to design and execute subtle and effective digital campaigns for clients and demonstrate real results,” Mr Babkov said.
Social media is hugely effective at exposing listings to a general audience, far more than traditional methods of real estate advertising, the Rex CEO said.
“Social ads expose listings to different people — even those that aren’t necessarily active in the market but actually make good candidates for buyers. From the standpoint of generating local leads for appraisals, social is incredibly effective and less intrusive,” the CEO added.
Mr Babkov said that Rex had spent time talking to the industry and discovered that agents were wasting a lot of time and energy in creating digital advertising.
“They told us it was hugely time-consuming for them to come up with ads, have them designed and then upload them to the networks,” the CEO said.
Mr Babkov said that this could add costs to the agents, not just monetarily but also in time spent.
“That can add up to a lot of extra costs — not just in terms of agents’ time, if they’re going to do it themselves, but also in terms of training, or hiring dedicated personnel, or outsourcing the work to a marketing agency,” the CEO said.
Product manager Konrad Kaczmarczyk said that after these talks, it was clear that agents needed a tool that could take care of agents’ online advertising in minutes.
“Once the agent enters the minimum amount of information, Spoke serves dozens of ad variations to a highly targeted audience of local buyers and sellers. Agents can pinpoint the most valuable customers with Spoke’s real estate audience segments,” the PM said.
Spoke was also designed to tweak and change the adverts mid-campaign to ensure the optimum results.
“Over the course of each campaign, Spoke’s ad performance formula continues to show the ads that are generating the best results, tweaks those that could perform better and turns off any that aren’t getting enough traction to save marketing spend,” the PM said.
Spoke is currently in its beta phase and will release more information at this year’s AREC conference.
“It’s a great way to let vendors know you’re getting the absolute most out of their marketing spend and make a solid case for an increased spend when needed. It’s also a power listing tool to wow potential sellers,” Mr Kaczmarczyk said.