realestate.com.au is proud to be supporting the REB Top 100 Agents. Agents are the lifeblood of our industry and we're proud to be able to support them in this way. It's a great opportunity to celebrate those who have clearly excelled and set themselves apart from others.
The REB Top 100 Agents ranking, partnered exclusively by REA Group, has set the bar for excellence in real estate for seven years, identifying and acknowledging the sales leaders in the industry.
To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. It is the foremost ranking of agents in Australia and the benchmark for success in residential real estate sales.
Those who make the prestigious list are emulated, sought-after and held in the highest esteem, even by competitors who are closing in on them.
Set against a backdrop of ongoing prop-tech disintermediation, concerns over cooling in some of the country’s premier markets and pressure on the core traditions of Australian real estate, this year’s REB Top 100 Agents unveils a growing reservoir of dominant agents at the top of the ranking, setting an almost impossible standard that will be difficult to reach, let alone surpass, in the years ahead.
The metrics used to generate the REB Top 100 Agents ranking include the number of properties sold, total dollar volume of properties sold and the average sale value. Each agent is ranked comparatively across these three metrics, with the combined comparative score used to determine the top-ranked agents in the country.
Since its inception, the REB Top 100 Agents has grown significantly – and 2018 is no exception.
The total number of sales for the Top 100 rose to 9,507 in 2018, from 9,302 in 2017 and from 9,012 in 2016. Confined to just the Top 10 agents, the total number fell slightly to 1,378 from 1,555 in 2017, but remain up from 1,264 in 2016.
Similarly, total dollar value of sales rose to $15.6 billion in 2018 for the Top 100, up from $14.2 billion in 2017 and up from $13.9 billion in 2016. For the Top 10 it was up to $3.4 billion from $3.2 billion in 2017 and $2.7 billion in 2016.
This trend was consistent for average dollar of sales per agent, which rose to $155.6 million, from $142.2 million, for the Top 100 and to $344.0 million, from $318.8 million, for the Top 10.
An analysis of the statistics reveals the profile of a Top 10 agent as someone who has stabilised in experience year-on-year – from 18 in 2016 and 22 in 2017 to 21 years in the business in 2018. They have three support members in their team in 2018, the same as they did in 2017. Contrast this against a typical Top 100 agent. Their average experience has increased to 16 years, from 15 in 2017, and they have only two support people – the same as in 2017.
Somewhat surprisingly, given the continued cooling market conditions, the average sale price grew for the Top 10 in 2018 to $2.5 million, from $2.0 million, and to $1.6 million for the Top 100 in 2018, from $1.5 million.
Average commission remained stable for both the Top 10 and Top 100 year-on-year.
Once again Agentbox proves to be the CRM of choice for the Top 100, with over double the market share of its nearest competitor
REA continues to be the in favour listing portal for the Top 100 Agents this year, proving that their dedication to serving agents and users the best online experience is helping them retain their title.
REB will deliver more detailed analysis on the Top 100 Agents in the coming months – and deliver inside stories from highly ranked agents.
For the first time ever, this year’s Top 10 were unveiled in a Facebook Live stream.
