A real estate communications platform has been recognised as an Australian Business Awards winner in the Technology Innovation, Marketing Innovation and Software Innovation categories.
ActivePipe, which was responsible for LJ Hooker’s huge digital media strategy last year, walked away with the award after 12 months of significant growth.
CEO Ashley Farrugia said that the company had gone from strength to strength and it was an exciting time to be part of the real estate industry.
“With our innovative marketing automation and data discovery technology, we are playing a pivotal role in carving out agents who are lifting the bar in the way they communicate to their customer and being more innovative and smarter in their business,” the CEO said.
Mr Farrugia said that innovation was a cornerstone for the company and they took a different approach to many other platforms.
“We take a different approach to new features, we look five years ahead and think about the problem we are trying to solve. We continually look at the premise, how do we get there now?” the CEO said.
Australian Business Awards program director Tara Johnston said that many of the winners of this year’s Business Awards were companies like ActivePipe that had embraced innovation.
“High-performing organisations like ActivePipe that have adopted an innovation culture to achieve optimal levels of productivity and performance have been recognised in this year’s ABA100,” Ms Johnston said.
Since launching in 2015, ActivePipe has worked with real estate agents to deliver automated communication that allows agents to nurture contacts with relevant and timely information.
ActivePipe was a key component to LJ Hooker Boost, the agency’s $1 million integrated social media and digital strategy.
Earlier this year, Drew McTavish, LJ Hooker’s head of digital, heaped praise on the company and the results that ActivePipe got for the agency.
“Irrespective of whether our offices were based in inner Melbourne or regional Queensland, the campaign permeated throughout virtually every marketplace, benefitting the brand awareness of every LJ Hooker agency,” the head of digital said.