Ensure you never miss an issue of the
real estate business bulletin
Real estate magnate a keynote speaker at Women in Real Estate luncheon

Real estate magnate a keynote speaker at Women in Real Estate luncheon

Sherry Chris, US CEO of Better Homes and Gardens Real Estate
by Eliot Hastie 0 comments

One of America’s most influential real estate leaders is the keynote speaker at this year’s REIQ Women in Real Estate Lunch event.

Sherry Chris, US CEO of Better Homes and Gardens Real Estate, fresh off her keynote speaker role at the 2018 Inman Conference, is presenting a speech at the REIQ WIRE Lunch today.

Ms Chris said that it was an exciting time to be a woman in real estate, particularly given what they bring to the market.

“Psychologists tell us women have more emotional intelligence than men. So, that brings empathy and that brings a different type of selling skill to the real estate equation,” the CEO said.

Ms Chris said that when she started Better Homes and Gardens Real Estate in the US, one of her biggest fears was the female orientation of the brand.

“I worried would male principals or, as we call them, broker-owners in the US, feel comfortable with the brand? That was my biggest fear,” the CEO said.

Fortunately, the fear turned out to be unfounded due to the rise of a new generation, Generation C, as Ms Chris calls them.

“It’s called Generation C, and so, it’s a culturally aligned generation,” the CEO said.

“It’s the generation that aligns themselves based on their own interests and what they like.”

Ms Chris said that as people more closely align themselves with similar people, age, gender and other factors don’t matter so much.

“So, we just have to take the barriers down, and look at things differently,” the CEO said.

Real estate coach Sherrie Storor, who hosts her own Woman in Real Estate series, is attending the REIQ WIRE Lunch and said that agents could learn a lot from Ms Chris.

“It is important we see people like Sherry Chris speaking on stage because it actually shows women that, hey, there are other women doing this, this could be you. It might actually inspire more women to do the same,” Ms Storor said.

Ms Chris is currently in the country promoting the growth of Better Homes and Garden Real Estate in Australia, which has just launched under CEO Simon Cashman.

Real estate magnate a keynote speaker at Women in Real Estate luncheon
lawyersweekly logo
Recommended by Spike Native Network
reb top 100 agents 2017

The REB Top 100 Agents ranking is the foremost ranking of agents in Australia. It has set the bar for excellence in Australian real estate. To be ranked as an REB Top 100 Agent is the standard real estate professionals strive for. See the full 2018 ranking here!

featured podcast

featured podcast
The rapid growth in cyber attacks within the real estate industry

Any successful agency will swear by the importance of an extensive database and building trust with clients, but with the rise in cyber thre...

View all podcasts

What keeps you awake at night?

The threat from the so-called digital disruptors like the property portals, DIY models and lead generating platforms
Competition from other agents in my local catchment area
Changes in the traditional real estate model and an uncertain future for the industry
The current cooling markets and other economic influencers
Nothing. I back myself to meet the challenges ahead
Do you have an industry update?