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Top proptech firms join to simplify prospect nurture, convert life cycle for real estate

13 September 2018 Tim Neary
Live chat, proptech firms

One of Australia’s top real estate marketing automation platforms has joined with a leading live chat and lead generation service in the UK to create an intuitive best-of-both nurture program set to simplify the digital experience of agents.

ActivePipe will join with Yomdel to help estate agents nurture and convert thousands of prospects each year.

ActivePipe CEO Ashley Farrugia said that UK estate agents are facing rapid change, so to stay ahead of competitors, they need to adopt highly effective digital strategies.

He said that Yomdel kickstarts early engagement and then ActivePipe steps in to further personalise the experience.


“By nurturing these contacts and profiling their intent through behavioural analytics which effectively predicts when a contact is ready to buy or sell.

“Each step of the customer life cycle is then nurtured through unique email communications.”

Mr Farrugia said that ActivePipe’s allows an office to centralise its communications to deliver consistent brand messages. He said that Yomdel’s model focuses on educating and converting web visitors.

He said that it’s an exciting time for the real estate industry.

“With Yomdel’s lead capture capability and ActivePipe’s lead nurturing capabilities, we see this as a fantastic partnership for our customers,” Mr Farrugia said.

“The combined offering will allow an agency to offer 24/7 live chat coupled with world-class lead nurturing.”

Yomdel founder and CEO Andy Soloman said that Yomdel continues to drive value for its clients.

“We understand that our clients want to be able to work with best-in-class suppliers, and it makes sense for those suppliers to work closely together to both amplify results, but also make it easy for the agents to get the best possible service.

“Through integrating Yomdel into ActivePipe’s platform, agents will be able to convert prospective customers at multiple points along their journey online.

“When we looked at the impact for clients we could create together, it was a real eureka moment.”

Top proptech firms join to simplify prospect nurture, convert life cycle for real estate
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