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Purplebricks in surprise move with new service offering

17 September 2018 Tim Neary

Purplebricks is announcing a new service offering and experience for its customers as it continues to transform the way property is sold in Australia.

property, sold in Australia, Purplebricks

Purplebricks is announcing a new service offering and experience for its customers as it continues to transform the way property is sold in Australia.

The new service offering has four key pillars:

1. An all-inclusive fee of $8,800 incl. GST when selling with Purplebricks. If the property goes to auction, an additional fee of $600 incl. GST is incurred by the customer.

2. Only half of this fee is paid on listing ($4,400 incl. GST), although every customer can choose to defer this payment for six months or until settlement.

3.  The remainder of the fee is only payable when the home is sold following settlement.

4. Access to a "best-in-class" marketing package that now includes “premiere” listing on realestate.com.au, the cost of which would normally be paid by the seller and ranges between $1,000 and $4,000. This is coupled with professional photography, floor plan, for sale board and other marketing and advertising as part of the overall package.

Purplebricks global COO Neil Tavender said that the agency was excited about the changes, indicating a natural evolution of the business.

“In recent weeks, co-founder Kenny Bruce and our leadership team have travelled the country to speak with all of our agents and many of our customers. We are excited by the ambition and commitment of our people, but as is the case with any new and disruptive business, we are always learning and looking for ways to continuously strengthen our offer.

“For customers, our new offering reduces exposure when a home isn’t sold while still offering a flat fee that side-steps large commissions only in place to benefit traditional agents, not sellers.”

He called it a high value and versatile offer.

Mr Tavender said that as part of the changes, Purplebricks agents will have the opportunity to more than double their income per listing, receiving an additional payment on the successful closure of the sale of the home.

The COO said: “Our agents will continue to be highly motivated to achieve strong sale results and have the bandwidth to provide the highest level of service as we expand our footprint across the nation.

“An entrepreneurial franchising model has always been at the heart of our business and is what has facilitated tremendous growth for Purplebricks across the globe.

“Our agents joined us on this journey to deliver a better outcome for sellers and for the opportunity to grow a business within the confines of our customer-centric Purplebricks model.”

Mr Tavender said that the “new and progressive service offering” increases compensation for Purplebricks agents while ensuring that customers get more advertising exposure and a higher level of service.

“Make no mistake, Purplebricks is committed to the Australian market and it forms a significant part of our expansion and capital expenditure plans in the years ahead.”

He said that Purplebricks Australia will honour terms and conditions in all existing contracts.

The new offering will be in implemented from 1 October.

Purplebricks in surprise move with new service offering
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