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The Agency expands its short-stay capacity

15 October 2018 Tim Neary
Maria Carlino

The Agency has signed a significant new strategic partnership agreement, allowing it to take a more assertive role in the burgeoning short-term rental space.

The Agency has announced that it has entered into a partnership agreement with leading short-term rental company MadeComfy.

The Agency’s national director of property management, Maria Carlino, said that short-term stays offer a very attractive solution.

“Short-term rental stays have transformed the traditional rental and holiday accommodation markets, be it property investors wanting to maximise yields or home owners seeking an income from a vacant property.”

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She added that partnering with the right short-term rental experts was key.

“MadeComfy has a unique market positioning, [and] their company and customer values are in alignment with The Agency,” Ms Carlino said. “We are both rapidly growing companies, servicing a similar footprint across the east coast of Australia.”

MadeComfy CEO Sabrina Bethunin said that she was excited about the new partnership.

She said that it made good business sense.

“We are partnering with The Agency as we recognised their forward-thinking approach. Also, we work with a similar customer base, location, and we target a similar property quality.

“During the last three years, MadeComfy has invested in developing expertise within the short-term rental property market to empower property owners to achieve maximum returns for their investment.”

Ms Bethunin said that MadeComfy offers an end-to-end tech-driven Airbnb management service.

“The first step before onboarding a property is a financial assessment to assess the potential to deliver higher returns through short-term rentals.

“Once the property is advertised, we use a sophisticated algorithm that allows us to dynamically manage the pricing of our properties on a daily basis, looking into the day of the week, seasonality, supply and demand and special events.”

She said that these methods have achieved “impressive” results, including 7 to 11 per cent rental yields.

The Agency expands its short-stay capacity
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