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Big-brand merger a ‘long time in the making’ as two arch-rivals join forces

05 December 2018 Tim Neary
LJ Hooker

Two of the biggest brands in the business have joined forces, after having competed head-to-head for market share in the heated Sydney inner city and south-east markets.

LJ Hooker Green Square | Waterloo has announced its merger with Ray White Green Square | Botany, which will see them become a super office to service the inner city and south-east under the LJ Hooker brand.

Directors of LJ Hooker Green Square | Waterloo Brendon Clark and Diana Clark said that they were excited about the merger.

“This collaboration has been a long time in the making,” Mr Clark said.

“When [Ray White Green Square | Botany principal Billy Couldwell] saw what Diana Clark and I were doing at LJ Hooker, he realised how we could grow our businesses better together to better serve local residents and investors. We’re both customer-centric and there’s good synergy between our teams.”

Mr Clark said that with the two offices combining as one, LJ Hooker will now have the largest market share across the Sydney suburbs of Waterloo, Mascot, Botany and Rosebery.

He said that the merger means there will be a team of 20 sales specialists, property managers and support members “to ensure an unrivalled level of expertise and customer service”.

Mr Clark said that with $13 billion in new construction planned and underway in the Green Square precinct alone, the merger comes at an ideal time.

“Green Square is one of Australia’s fastest-growing neighbourhoods, and by 2030, it will be home to more than 61,000 people.

“Investors, tenants, buyers and sellers will need exponential real estate support and our team is equipped to service this growth. 

“There’s no denying the entire area is fast [becoming] an urban metropolis where residents can live, work and relax.”

Mr Couldwell also said that he was excited about the venture.

“I’m very confident with LJ Hooker as a brand. I feel I can work well with Brendon and we can add value to each other’s businesses.

“I know our teams will work well together and will provide a seamless customer experience for both our current clients as well as our future clients.

“Together, we will continue to hold main market share of the whole Green Square precinct and Botany and this will continue to strengthen.”

Big-brand merger a ‘long time in the making’ as two arch-rivals join forces
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